Canadian beer drinkers who consumed microbrewery or craft beer by city 2018

According to a survey carried out among beer drinking Canadians in May 2018, Québec City was the city where consumers were most likely to have drunk microbrews or craft beers within the last month - some 50 percent of respondents there had done so. Ottawa-Gatineau was the city with the second highest share of microbrew and craft beer drinkers at that time.

What are microbrews or craft beers?

Micro- and craft breweries are generally independently owned and produce smaller quantities of beer than their large-scale corporate counterparts. Also referring to the size of the establishment, the terms micro and craft also represent an alternative approach to flavors, experimentation and customer service within the beer industry. A brewery can be classified as so if it produces fewer than 1.8 million liters of beer annually.

The beer industry in Canada

In 2018, there were almost 1,000 licensed breweries across Canada, this equated to 3.4 breweries per every 100,000 legal drinking age adults. In the same year, around 22.08 million hectoliters of beer were sold in Canada.